A lot of bloggers and internet marketeers stress on having an email subscriber list and you must wonder why.
A lot has been written about email marketing but you still have your reservations
Most of us don't seem to understand the need of emails in this decade.
Email marketing seems dead but is it really?
Before getting started you might have some questions like
Isn’t email marketing a thing of past decade?
I have my social media accounts set up so why a subscriber list?
RSS feed does the same job why to build and email list
What is this email marketing thing
Emails have been there since internet went public. Some of the people might not know what twitter or linkedin is ( less than 30% of people have access to internet in the world) but everyone sure has an email account.
It's one of the first things we did when we started using internet to have a presence online.
So there is no doubt that everybody who opens an internet browser at least a day has an email address.
Ok emails are important but why didn't I know about them till now.
That's because now you have started a blog or a site and are into the business of building a brand. You have taken the first step towards being a professional so now you are learning all the trade secrets.
The below infographic proves that email marketing is a tool which still is favourite when it comes to marketing a brand online.
Almost every blog or site wants your email address and wants you to subscribe and there is a very strong reason for doing just that
Converting visitors into subscribers is an important task if you are trying to grow your site/blog.
An email list helps you with just that. As the subscriber list grows the traffic grows too and you get organic growth where people keep returning back.
You can’t risk only being dependent on google search traffic. Even if there is a massive shift in google’s ranking algorithms you are shielded because people have trusted you by sharing their email addresses with you.
You subscriber list will keep visiting as long as you maintain the quality and they find value.
Here is an infographic from callbox inc presenting real stats on how an email list does the job of building a blog
OK Great Email is helpful indeed but I do have all my social media setup, Do I still need to configure an email list ?
Social media and email lists are two different things
Yes you do Email marketing trumps over social media as it is a more personal form of communication.
With social media you are broadcasting your views, but Email is a one on one affair and helps you establish a relationship with your readers.
Nobody will share their email IDs with you until they trust you and find value in your product. So if they subscribe they have serious interest.
Social media helps you get the word out about the brand and email list help you retain the retain the community of readers/users as per your niche.
Compared to an email a tweet or an update is easier to ignore. You have to delete it otherwise it remains an unread mail.
Now you must already know that every online platform whether a facebook or a foodpanda requires you to provide your email to sign-up.
If you open your gmail you will find three tabs on the top, go to the extreme right and click on the one which says promotions (you can also check click the one which says social)
You will find all the email lists you are subscribed to. Obviously you didn't give these websites permission to mail into your primary mailbox, but the point being everybody from the people at Quora to the marketing team at your banks knows that email works.
A report from radicati says
- Number of email accounts will grow from 4.1 billion in 2014 to 5.2 billion in 2018
- Total number of email users in the world will increase from 2.5 billion to 2.8 billion by 2018
- The report further suggests that email remains the most pervasive form of communication in the business world.
Emails still are significant and will remain so till the time social media sites require email IDs to register 🙂
Still not sure let's check out what some of the established online marketeers and bloggers have to say
“If you aren’t converting people into email subscribers, then you can’t monetize your platform. And if you aren’t monetizing your platform, you can’t build a sustainable business. Worse, you can’t serve your audience in even deeper, more powerful ways”
MIchael Hyaat author of a Wall Street Journal, USA Today, and Publishers Weekly bestseller says that an email list is more important than number of uniques visitors, social media likes or comments and considers all of the above as vanity metrics.
He further says that he learned the importance of building an email list the hard way
“Unfortunately, I had never really paid much attention to my email list. It just wasn’t important. After all, as an employee with a great job, I didn’t need to monetize my platform.I discovered I only had 2,771 names on my mailing list, despite the fact I had been blogging for more than seven years.”
After this discovery he interviewed experts experimented and discovered how to build a list and hence successfully expanded it to 115,000 subscribers in 3 years.
I have literally built a multi-million dollar business on the strength of my email list. Ninety percent of my income comes from it.
Neil patel - co-founder of Crazy Egg, Hello Bar and KISSmetrics says
Out of all the channels I tested as marketer email continually outperformed all of them.
He says that in online marketing, an email list is the best form of communication with the customers. Even though social media gets a lot of attention, the most valuable digital channel is email.
He stresses that
- Email is the most direct way to reach the audience.
- People use their email addresses to create accounts all over the web (like Pinterest, Facebook, Twitter, and even your website)
- Email can help you kickstart your company’s lead nurturing flow
Even if you aren’t selling any products, you should still collect emails so you can get people back to your site on a continual basis. For example, if you have a blog, every time you publish a new post, you can notify your list, which will help increase repeat traffic.
relying on Google for your traffic is a dangerous thing – you’re always one update away from being wiped out. I know because I speak from experience.
For those who don’t know, I was banned from the Google search index for THREE YEARS! Yet, during that time, I was able to grow in both traffic and income.I accomplished what many bloggers and SEO “experts” said could not be done: build a site without the help of Google. How did I do it?
With help of an email list offcource
John Chow - founder of Jonchow.com and founder CEO at TTZ media, INC recieves a million montly views on his blog. He says
My biggest blogging mistake was not starting my blog mailing list from the get go. Had I started the Email list from day one, the list would be twice the size, and so would the income
you can always take your list “with you” wherever you go. For example, if the Smart Passive Income blog died for whatever reason I would still be able to directly contact a great percentage of my followers. Without my list, I’d have to start again from scratch and it could take years to get back to where I was
Patt Fynn founder of smartpassiveincome.com publishes monthly income reports of his blogs which are upwards of 100,000 per month.
Patt considers emails to be the most direct way of communication and engaging with your fans and subscribers.
Imagine if you had a list of 30,000 people.You blast out an email and 20% of people open it.You have the attention of 6,000 people!Think what it would be like to be on stage in front of 6,000 people who want to hear what you have to say.
Charles NGO An internet marketeer says
“I follow some people who are making a full-time living off of YouTube, Facebook Pages, and other social media. I’m scared for them because it feels like their businesses are built on a house of cards.
They don’t realize this but the platform owns their audience. They can shut them down for any reason and there’s nothing they can do about it. Not only that but they’re constantly nerfing the delivery algorithms…(FB organic reach keeps decreasing)”
So the writing is on the wall everybody loves email and it's high time you start loving it too.